International Typographic Style
Josef Müller-Brockmann
The International Typographic Style is a systemic, modernist graphic design approach that emerged during the 1930s–1950s. It prioritises objectivity, clarity, and universality through asymmetry, grid, sans-serif type, flush-left text, and photography. Josef Müller-Brockmann pioneered its application in works including the Tonhalle Series (1950) and the Accident Barometer (1952). His method relied on nonrepresentational abstraction, geometric elements, and musical structure—scale, rhythm, repetition—without illustration or embellishment.
