| Achille & Pier Giacomo Castiglioni | Arco (lamp) 1:44 | 1:44 |
| Adrian Frutiger | Univers 10:27 | 10:27 |
| Adriano Olivetti | Olivetti 9:44 | 9:44 |
| Alfonso Bialetti | Moka pot 11:54 | 11:54 |
| Arne Jacobsen | Egg (chair) 5:27Swan (chair) 1:35 | 7:02 |
| Associated Architects | Rockefeller Center 10:50 | 10:50 |
| Berthold Type Foundry | Akzidenz-Grotesk 8:55 | 8:55 |
| Carolyn Davidson | Swoosh 10:38 | 10:38 |
| Chamberlin, Powell & Bon | Barbican Centre 10:18 | 10:18 |
| Charles Eames, Ray Eames | Eames Lounge Chair 9:54 | 9:54 |
| Christian Robertson | Roboto 11:22 | 11:22 |
| Claude Garamond | Garamond 10:10 | 10:10 |
| Dante Giacosa | Fiat 500 10:44 | 10:44 |
| Edwin Land / Polaroid | Instant camera 9:37 | 9:37 |
| Eero Aarnio | Ball Chair 8:53 | 8:53 |
| Eero Saarinen | TWA Flight Center 10:44 | 10:44 |
| Eric Gill | Gill Sans 10:17 | 10:17 |
| Ernő Rubik | Rubik's Cube 9:49 | 9:49 |
| Ettore Sottsass | Memphis Group 11:14 | 11:14 |
| Ferdinand Alexander Porsche | Porsche 911 10:46 | 10:46 |
| Ferdinand Porsche | Volkswagen Beetle 11:42 | 11:42 |
| Flaminio Bertoni | Citroën DS 10:02 | 10:02 |
| Frank Lloyd Wright | Solomon R. Guggenheim Museum 10:08Fallingwater 10:16 | 20:24 |
| George Carwardine | Anglepoise lamp 9:04 | 9:04 |
| George G. Blaisdell | Zippo 5:50 | 5:50 |
| German Institute for Standardization | DIN 1451 5:16 | 5:16 |
| Giambattista Bodoni | Bodoni 11:27 | 11:27 |
| Gunpei Yokoi | Game Boy 9:05 | 9:05 |
| Gustave Eiffel | Eiffel Tower 9:50 | 9:50 |
| Harry Beck | Tube map 9:38 | 9:38 |
| Hermann Zapf | Optima 10:06 | 10:06 |
| IBM Design | IBM Plex 11:34 | 11:34 |
| John Baskerville | Baskerville 9:30 | 9:30 |
| Jonathan Ive | IMac G3 10:27IPhone 10:52IPod 11:12 | 32:31 |
| Jørn Utzon | Sydney Opera House 9:21 | 9:21 |
| Josef Müller-Brockmann | International Typographic Style 8:54 | 8:54 |
| Joseph Paxton | The Crystal Palace 9:55 | 9:55 |
| Joseph Strauss | Golden Gate Bridge 9:14 | 9:14 |
| Karl Elsener | Swiss Army knife 9:11 | 9:11 |
| Kenya Hara | Muji 9:49 | 9:49 |
| László Bíró | Ballpoint pen 9:41 | 9:41 |
| Le Corbusier | Villa Savoye 10:46 | 10:46 |
| Louis Kahn | Salk Institute for Biological Studies 9:29 | 9:29 |
| Ludwig Mies van der Rohe | Barcelona chair 1:49Barcelona Pavilion 9:46Farnsworth House 9:32 | 21:07 |
| Łukasz Dziedzic | Lato (typeface) 4:16 | 4:16 |
| Marcel Breuer | Wassily chair 12:03 | 12:03 |
| Masayuki Uemura | Nintendo Entertainment System 9:24 | 9:24 |
| Matthew Carter | Georgia (typeface) 9:08Tahoma (typeface) 9:46 | 18:54 |
| Max Miedinger | Helvetica 10:30 | 10:30 |
| Michele De Lucchi & Giancarlo Fassina | Tolomeo desk lamp 1:46 | 1:46 |
| Mies van der Rohe & Philip Johnson | Seagram Building 10:38 | 10:38 |
| Milton Glaser | I Love New York 11:37 | 11:37 |
| Monotype Type Drawing Office | Arial 9:53 | 9:53 |
| Norman Foster | HSBC Building (Hong Kong) 10:23Reichstag dome 9:18 | 19:41 |
| Oscar Niemeyer | Cathedral of Brasília 9:32 | 9:32 |
| Oswald Cooper | Cooper Black 10:01 | 10:01 |
| Paul Renner | Futura (typeface) 9:39 | 9:39 |
| Philip Johnson | 550 Madison Avenue 9:36 | 9:36 |
| Piet Mondrian & Theo van Doesburg | De Stijl 8:16 | 8:16 |
| Renzo Piano & Richard Rogers | Centre Pompidou 10:26 | 10:26 |
| Robert Venturi | Postmodernism 10:08 | 10:08 |
| Shreve, Lamb & Harmon | Empire State Building 9:46 | 9:46 |
| Skidmore, Owings & Merrill | Lever House 10:13 | 10:13 |
| Sony | Trinitron 11:50 | 11:50 |
| Sony Design Team | Walkman 9:19 | 9:19 |
| Spencer Silver & Art Fry / 3M | Post-it note 9:18 | 9:18 |
| Stanley Morison | Times New Roman 9:54 | 9:54 |
| Steve Jobs & Apple | Macintosh 128K 9:59 | 9:59 |
| Steve Matteson | Open Sans 10:08 | 10:08 |
| Teiyu Goto | PlayStation (console) 10:53 | 10:53 |
| Tobias Frere-Jones | Gotham (typeface) 6:14Interstate (typeface) 11:02 | 17:16 |
| Various | Pallet 5:55 | 5:55 |
| Verner Panton | Panton Chair 10:22 | 10:22 |
| Vincent Connare | Trebuchet MS 11:04Comic Sans 10:00 | 21:04 |
| Walter Gropius | Bauhaus 11:34 | 11:34 |
| William Caslon | Caslon 11:14 | 11:14 |
| William Van Alen | Chrysler Building 12:00 | 12:00 |