designbriefs
1:20in productionCh. 1 · What the work is/ 1:20 · ceiling 15 min
Editorial

Designing Design — Kenya Hara

Hara asks designers to make familiar things available to attention again.

Kenya Hara's Designing Design presents his philosophy through examples of design and visual culture. This source-based introduction centres on the publisher's stated themes, particularly emptiness and reconsideration of the familiar, rather than pretending to be a full-text review.

Subject
Work
Worth your time?

Selectively. Start with the brief, then study the parts we point at.

What works
    What does not
      Study it if
        Skip it if
          The design analysis1 min read

          What the work is

          Kenya Hara’s Designing Design presents his philosophy through examples of design and visual culture. This source-based introduction centres on the publisher’s stated themes, particularly emptiness and reconsideration of the familiar, rather than pretending to be a full-text review.

          How it was made

          Hara is credited as both author and designer. The publication combines writing with illustrated work, making the book’s organization part of the communication of its ideas rather than a container independent of them.

          What works

          The premise redirects attention from immediately solving a familiar problem to questioning how that problem is perceived. That can be productive when habitual assumptions are narrowing the available design choices.

          What does not

          A philosophical introduction is not a technical handbook. The publisher’s examples and description do not establish a universal account of Japanese design, and they cannot support a judgment on every argument in the book.

          What it influenced

          The book gives Hara’s approach a form that can be discussed beyond individual commissions. Its relevance here is the relationship between a designer’s practice and the explanation of that practice.

          Is it worth your time

          Worth considering for readers interested in observation and design thinking. Read the complete text before judging its reasoning, and test the central invitation on a familiar object: identify what habit has stopped you from noticing.

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