1:20Braun — Instructions Within a Communication SystemProduct information can share an identity without losing its distinct instructional job.
1:16David Carson — Ray Gun's Editorial ApproachA magazine layout can carry an editorial attitude before its text is read.
1:20Designing Design — Kenya HaraHara asks designers to make familiar things available to attention again.
1:16Herman Miller — The Collection CatalogueA catalogue can explain a design programme rather than merely list products.
1:13Knoll Planning Unit — Presenting the Complete InteriorA presentation sells relationships between objects, materials and rooms.
1:23Lettera 32 — The Instruction CardNumbered parts connect a compact document to a complicated physical machine.
1:17Penguin Classics — Tschichold's Cover RevisionA series cover balances the identity of one book with the order of a library.
1:15Design for the Real World — Victor PapanekPapanek asks designers to account for the social and ecological consequences of what they make.
0:56Emigre MagazineEmigre made experimental digital typography part of a magazine's content and business.
0:56Massive ChangeBruce Mau and the Institute without Boundaries used an exhibition and book to examine design at the scale of systems.