video still4:42Gianfranco FrattiniFrattini didn’t choose industrial design—he was forced into it by missing furniture.
video still5:06Paola NavoneNavone’s real work is not what she made — it’s how she refused to choose, and later refused to keep.
video still9:24Willow TearoomsMackintosh didn’t just design a tearoom — he designed a brand, a service, and a building, all at once, in 1903.
video still10:57Alexander GirardGirard didn’t design textiles—he designed environments where pattern was infrastructure.
video still8:14Andrée PutmanEssentialism is not minimalism—it’s choosing what to keep, then telling a story with the rest.
video still9:06Anni AlbersCellophane wasn’t just new—it was impractical. Her wall covering proved utility could emerge from constraint, not compromise.
video still9:13Florence KnollShe didn’t design chairs. She designed the logic of the office—and made interior design a profession.
video still8:51Gae AulentiAulenti didn’t restore the Gare d'Orsay — she edited it like a film reel: cutting ornament, splicing levels, and dialling up light until the building served the art, not its own history.
video still12:12William MorrisMorris did not make wallpaper — he made a system where wallpaper, translation, protest, and printing were inseparable acts of resistance.