designbriefs
1:14in productionCh. 1 · What the work is/ 1:14 · ceiling 15 min
Graphic design

Moholy-Nagy — Bauhaus Exhibition Print, 1923

A small exhibition print brings experimental graphic language into circulation.

MoMA records Moholy-Nagy's Bauhaus Ausstellung Weimar 1923 as a small lithograph printed by Bauhausdruck. Its dimensions are approximately fifteen by ten centimetres.

Subject
Work
Worth your time?

Selectively. Start with the brief, then study the parts we point at.

What works
    What does not
      Study it if
        Skip it if
          The design analysis1 min read

          What the work is

          MoMA records Moholy-Nagy’s Bauhaus Ausstellung Weimar 1923 as a small lithograph printed by Bauhausdruck. Its dimensions are approximately fifteen by ten centimetres.

          How it was made

          The exhibition’s publicity included a series of postcards by different artists. The small format made an experimental graphic work portable and reproducible, bringing the school’s visual activity into material that could circulate beyond the exhibition itself.

          What works

          Publicity becomes an example of the practice being advertised. A recipient encounters a designed object rather than only a verbal invitation, allowing the institution’s ideas to take a tangible form.

          What does not

          Scale matters. Enlarging a postcard for a modern poster changes how its details are encountered, and a reproduction should not be mistaken for the original format or a different historic edition.

          What it influenced

          MoMA preserves the print within its architecture and design collection. The series offers evidence of several contributors presenting one institution, rather than a uniform campaign authored entirely by Moholy-Nagy.

          Is it worth your time

          Worth studying at its recorded size and alongside other cards from the exhibition. Compare shared purpose with individual graphic decisions. The small object’s role in circulation is as important as its later life as a museum image.

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