What the work is
A comprehensive visual identity system for the 1972 Munich Olympics, comprising pictograms, logo, colour-coding, and typography.
How it was made
Aicher used grid systems and a bright colour palette selected to reflect the tones of the Alps. He applied the Univers typeface and helped design the Olympic logo. His pictograms were created for wayfinding by athletes and visitors across the Munich Olympic sites.
What works
Each pictogram functions as a clear sign of its activity. The system uses consistent grids and a coherent colour palette tied to functional themes and alpine tones. Univers provides typographic clarity.
What does not
The material does not establish that the pictograms achieved universal comprehension in practice, nor that they functioned flawlessly across all contexts or user groups.
What it influenced
The work established pictograms as essential infrastructure for international mega-events and public wayfinding systems.
Is it worth your time
Yes. It is a foundational case study in how systematic visual language solves real-world navigation problems at scale.