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Topic

The Olympics

An ancient festival revived as a modern accounting problem.

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All briefs2
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9:42

Eiko Ishioka

Surrealism anchored in historical form—not abstraction—gave her authority across Olympics, film, and advertising.
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9:24

Otl Aicher

Aicher’s Olympic system proved pictograms could be both precise tools and shared language — not art, not decoration, but operational infrastructure.

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