Colour

1933

1917

Girard didn’t design textiles—he designed environments where pattern was infrastructure.

Sottsass didn’t break design — he weaponised its tools against consumerism.

Graphic design that answers institutional briefs with colour, pattern and texture — not theory or trend.

Itten didn’t teach colour—he taught how to see it, then how to unlearn what you thought you knew.

Rashid didn’t reinvent design—he branded it, coloured it, and scaled it without changing its terms.

Aicher’s Olympic system proved pictograms could be both precise tools and shared language — not art, not decoration, but operational infrastructure.