Ivan Chermayeff
Chermayeff didn’t make logos — he built the logic that lets logos last.
Marketing
Finding out what people want, or persuading them they do.
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Scandinavian design
Scandinavian design is not a style — it’s a postwar export strategy dressed as minimalism.
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Diller Scofidio + Renfro
Diller Scofidio + Renfro is a New York design studio that works across architecture, the visual arts and the performing arts.
Ellen Lupton
Ellen Lupton is a graphic designer, curator, writer and educator known for her love of typography, who directs the Graphic Design MFA program at the Maryland Institute College of Art.
Kartell
Kartell is an Italian company, headquartered in the Metropolitan City of Milan, that makes and sells contemporary plastic furniture.
Jasper Morrison
Ordinariness is not neutral—it’s a design decision with teeth.