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The Renaissance

A rediscovery that was also an invention, sold as the former.

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10:10

Garamond

Claude Garamond · 1530

Garamond is a group of 34 metal typefaces cut by Claude Garamond (Garamont) in sixteenth-century Paris. They follow Griffo’s 1495 design, belong to the old-style serif category, and were made by hand-engraved punches used to stamp matrices for casting type. The Grecs du roi Greek typeface replicates Angelo Vergecio’s handwriting using an unusually large number of alternates and ligatures. Swash forms exist only in the parangonne. Small capitals appear in all preserved types except the gros-canon. Garamond’s independence as a punchcutter helped define typefounding as a distinct commercial industry.

10:06

Optima

Hermann Zapf · 1958

Optima is a deliberate hybrid: a sans-serif built from serif sources, calibrated by mathematical proportion, and tested in real textual labour. It does not invent new categories — it occupies the gap between them with precision.

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