designbriefs
Topic

Minimalism

Removing until only the argument is left.

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9:40

Herbert Bayer

Bayer didn’t simplify type to look clean — he cut capitals to speed up writing, and his fonetik alphabet failed because English refused to relearn itself.
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9:12

Jil Sander

Minimalism succeeded commercially only after surviving public indifference — then failed under its own scale.