video still8:09Alexander RodchenkoRodchenko didn’t make art to be seen—he made it to stop seeing the same way twice.
video still9:49Constructivism (art)Constructivism isn’t about looking modern — it’s about building society with rivets, type, and montage.
video still5:15David Carson (graphic designer)Carson didn’t break the rules—he replaced them with a new contract: attention first, meaning second.
video still9:35Hans Ulrich ObristCurating as accumulation: no objects, no closure, just 2000 hours of recorded conversation and a kitchen that became a gallery.
video still5:06Paola NavoneNavone’s real work is not what she made — it’s how she refused to choose, and later refused to keep.
video still9:29Zaha HadidShe didn’t use computers to build curves—she used Malevich to blow up architecture and rebuild it diagonally.
video still10:21Achille CastiglioniThey did not invent forms—they hijacked them, and proved design begins where industry leaves something behind.
video still10:15Bernard TschumiArchitecture is not a vessel for society — it is a scalpel for cutting it open.
video still9:34El LissitzkyLissitzky didn’t make art to be looked at — he made it to be walked into, reoriented by, and reconstructed in the mind.
video still9:25Konstantin MelnikovMelnikov didn’t follow Constructivism—he outmanoeuvred its dogma with sawtooths, slopes, and glass.
video still9:32László Moholy-NagyMoholy-Nagy didn’t invent new vision—he built machines to break old habits of looking.
video still7:56ModernismModernism isn’t a look—it’s a refusal to accept that art, design, or society must work the way they always have.
video still9:53Shiro KuramataTransparency is a lie Kuramata built in acrylic—and weighed down with purpose.
video still8:57Wolfgang WeingartHe didn’t break Swiss typography—he weaponised its discipline to make disobedience legible.