1:14Volkswagen — The 2019 Flat LogoReducing dimensional effects makes an established monogram easier to move between media.
1:19Wolfgang Weingart — Typographic ProcessA series treats typographic organization as something to test rather than merely obey.
1:19Sori Yanagi — Stainless-Steel FlatwareSmall differences of profile give related utensils their separate jobs.
1:141972 Munich Olympics Identity — Otl AicherPictograms, colour and typography coordinated a large international event.
0:56Aaron KoblinAaron Koblin's practice connects data visualization with participation and digital media.
1:17AEG Identity System — Peter BehrensBehrens connected a company's graphics, products and buildings within one design practice.
1:03Aeron ChairDon Chadwick and Bill Stumpf made mesh the defining material of Herman Miller's 1994 office chair.
0:56Akari Light SculpturesIsamu Noguchi adapted Gifu lantern-making to electric light and sculptural form.
1:00Anthony DunneAnthony Dunne's collaboration with Fiona Raby connects design practice, writing and teaching.
1:15Arabesco Table — Carlo MollinoMollino's occasional table brings shaped plywood into dialogue with a glass surface.
1:18Athos BulcãoAthos Bulcão's career connects painting and sculpture with the construction of Brasília.
1:15Australian Broadcasting Corporation LogoAn oscilloscope-derived curve gives a broadcaster an abstract, technically grounded symbol.
1:12Bořek ŠípekBořek Šípek provides a route into expressive form and the relationship between design and public memory.
0:57Braun SK 4Dieter Rams and Hans Gugelot's radio-phonograph puts a transparent lid over domestic audio equipment.
0:55Braun T3 Pocket RadioThe Braun T3 offers a compact case study in the relationship between a handheld enclosure and its controls.
1:16British Rail Identity SystemA symbol, typeface and colour scheme made a railway organisation visible as one system.
0:57Butterfly StoolSori Yanagi gives each curved wooden half of the Butterfly Stool both a seat and a leg.
0:56Coca-Cola Contour BottleRoot Glass developed the contour bottle through a team effort led by a distinctive packaging brief.
0:53Coca-Cola LogoFrank Mason Robinson connected a product name with the flowing forms of Spencerian script.
0:59Complexity and Contradiction in ArchitectureRobert Venturi uses architectural examples to argue for complexity in composition.
1:01Courier NewCourier New shows how transferring a typewriter face to a digital font can change its apparent weight.
0:58Dada HeadSophie Taeuber-Arp's painted wooden head connects craft training with geometric abstraction.
0:57Deborah BerkeDeborah Berke connects architectural practice with a sustained commitment to design education.
1:15Design for the Real World — Victor PapanekPapanek asks designers to account for the social and ecological consequences of what they make.
1:17Dieter Rams' Ten PrinciplesRams turns the evaluation of a product into questions about usefulness, honesty and lasting value.
0:59Eames ElephantCharles and Ray Eames developed a children's elephant alongside their experiments in moulded plywood.
1:16K1 Automatic Electric Kettle — Russell HobbsA steam-triggered switch made stopping the boil part of the appliance's operation.
0:51Ellen van LoonEllen van Loon's work at OMA spans cultural institutions, workplaces and public buildings.
0:56Emigre MagazineEmigre made experimental digital typography part of a magazine's content and business.
1:01Fiona RabyFiona Raby brings architectural training, research and collaborative practice to speculative design.
0:55FontShopFontShop's publishing and distribution history connects independent type design with a growing digital market.
1:18Frank ChimeroChimero connects interfaces, illustration and writing within a broad design practice.
1:15French National Library — Dominique PerraultFour book-shaped towers frame a library whose reading rooms gather around a garden.
0:58Frederick KieslerFrederick Kiesler connected stage, exhibition and architectural design through the relationship between people and space.
1:12Fun Palace — Cedric PriceAn unbuilt project treated adaptable space as a basis for cultural participation.
1:02Gallaratese HousingCarlo Aymonino and Aldo Rossi's Monte Amiata complex treats housing as a fragment of a city.
0:53Giancarlo PirettiGiancarlo Piretti's furniture offers a focused route into the design of folding and everyday seating.
0:58Henrique MindlinHenrique Mindlin combined architectural practice with teaching and the documentation of Brazilian modernism.
0:58Inge Aicher-SchollInge Aicher-Scholl helped build the educational institutions behind postwar Ulm design.
1:14GJ Lounge Chair — Grete JalkTwo folded plywood pieces conceal an unusually demanding manufacturing process.
0:55Joost SchmidtJoost Schmidt's Bauhaus career connects lettering, sculpture and graphic design education.
1:18Kazuyo Sejima & Ryue Nishizawa — SANAAA joint practice connects museums, learning spaces and public buildings across different settings.
1:17Kleenex TissueA paper product found its dominant use after customers encountered it for another purpose.
0:56Knotted ChairMarcel Wanders turns a knotted textile into a rigid chair through composite materials.
1:16Lady Chair — Marco ZanusoZanuso's upholstered armchair connects domestic seating with postwar materials research.
1:18LC4 Chaise LongueAn adjustable reclining chair whose authorship deserves as much attention as its silhouette.
1:17LEGO BrickA repeatable connection turns individual plastic pieces into a reusable construction system.
1:20Light-Space Modulator — László Moholy-NagyA moving apparatus makes reflected light and shadow part of the work.
0:57Lockheed LoungeMarc Newson's Lockheed Lounge puts riveted aluminium over a curved fibreglass body.
1:18Luke WroblewskiWroblewski connects interface design, product leadership and practical writing about the web.
1:18Macintosh System Icons — Susan KareGraph-paper sketches turn small pixel grids into approachable computer symbols.
0:56Massive ChangeBruce Mau and the Institute without Boundaries used an exhibition and book to examine design at the scale of systems.
1:14Melitta Coffee FilterA perforated pot and disposable paper separated brewed coffee from its grounds.
1:19Mercedes-Benz LogoA three-pointed star carries an engineering ambition through badges and a corporate merger.
1:12Componibili — Anna Castelli FerrieriA modular storage system makes industrial plastic adaptable to different rooms and uses.
1:17Mole Armchair — Sérgio RodriguesA low wooden frame and generous leather upholstery turn sitting into sprawling.
1:00Musée des ConfluencesCoop Himmelb(l)au's Lyon museum places an expressive steel-and-glass building at the meeting of two rivers.
1:16MOCA Grand Avenue — Arata IsozakiBelow-courtyard galleries make the museum's section as important as its sandstone exterior.
1:03NASA Worm LogoDanne and Blackburn's 1975 NASA logotype turns four letters into a compact graphic identity.
1:01National Museum of African American History and CultureThe Washington museum connects a layered exterior with historical references and the demands of a major collection.
1:11Noto Sans ArabicNoto Sans Arabic combines an unmodulated design with the requirements of Arabic text shaping.
1:09Noto Sans CyrillicCyrillic support belongs to Noto Sans's coordinated Latin, Greek and Cyrillic family.
1:09Noto Sans DevanagariNoto Sans Devanagari brings an unmodulated approach to a script that depends on complex text shaping.
1:07Noto Sans HebrewNoto Sans Hebrew provides an unmodulated family for a writing system with letters, positional forms and marks.
1:13Noto Sans JapaneseNoto's Japanese sans family coordinates kana, kanji and additional scripts within one typographic resource.
1:18Palazzo Grassi Renovation — Gae AulentiAn eighteenth-century Venetian palace became a setting for visual-art exhibitions.
0:56Playboy LogoArt Paul's rabbit-head silhouette developed from a magazine endnote into a brand emblem.
1:17Porsche LogoA constructed coat of arms combines the company name with Stuttgart and regional heraldry.
1:16Remington No. 1 TypewriterA commercially viable writing machine established conventions while retaining serious visibility limits.
1:17Renault Logo EvolutionThe diamond survives as its construction changes from a vehicle grille to animated lines.
1:16Rolling Luggage — Bernard SadowAdding wheels changed how a suitcase moved through an airport, but the handle mattered too.
1:16SAS Royal Hotel Interior — Arne JacobsenJacobsen treated the hotel as a connected design task, from the building to the cutlery.
1:00Serpentine North RenovationZaha Hadid's gallery conversion connects an 1805 gunpowder magazine with a new restaurant extension.
1:18Serpentine Pavilion 2017 — Francis KéréA gathering tree becomes a pavilion that makes shade, rain and light part of public life.
1:17The Sheep Market — Aaron KoblinTen thousand paid drawings make both individual gestures and a labour system visible.
0:54Shell LogoRaymond Loewy's 1971 revision gives Shell's scallop emblem a strongly defined graphic form.
0:51Shoei YohShoei Yoh's work connects furniture, glass and timber buildings with experiments in architectural form.
1:05Stanislav LibenskýLibenský's glass work is best understood through his sustained partnership with sculptor Jaroslava Brychtová.
1:18Tetra Pak CartonThe original tetrahedral carton was inseparable from the machine that formed and filled it.
1:16Tulip Table — Eero SaarinenSaarinen's pedestal tables apply a shared structural idea across a room of furniture.
1:19Ty Nant Water Bottle — Ross LovegroveRoss Lovegrove's water bottle brings a disposable packaging object into the design museum.
1:22Vespa ScooterAn enclosed drivetrain and a step-through body reorganised the relationship between rider and machine.
1:14Yusuhara Wooden Bridge Museum — Kengo KumaOverlapping timber members turn a bridge into an inhabited cultural structure.